Matrix College needed a refreshed identity that felt more professional, modern and work more effectively across both print and digital touchpoints.
I carried out the redesign, simplifying the logo, refining colour choices and creating a new visual system inspired by 'a matrix of emotions'.
I introduced a deeper blue palette and a flexible grid based pattern system that reflected the movement of emotion within a structured framework. This was applied across a wall mural, templates, documents and the college’s National Student Survey report.
The brand now feels modern and consistent, with templates and guidelines in place for future use.
