LactoFREE required a UK packaging refresh to be in line with the global Arla masterbrand rollout.
I produced the artworks for the entire rollout, working from a master design concept from a third party agency. I ensured all layouts were accurate and aligned with UK packaging standards. I worked as the point of contact for Arla’s brand managers.
Each packaging format was adapted carefully and artworked to meet print and colour requirements, with consistency across all touchpoints.
The full range was delivered successfully and is now on shelf in UK supermarkets.
