The JKR (Jones Knowles Ritchie) softball team needed a fun and distinctive logo. The studio ran an open competition where staff could enter designs anonymously, with the winner chosen in a blind vote.
I created a hand-lettered logo, developing it from initial sketches in Procreate to a final vector in Illustrator.
The logo combined retro American baseball character with strong distinctive lettering.
My design was selected in the blind vote and used as the official JKR Jokers identity.
