My partner and I wanted to create a premium, design-led candle brand from scratch with strong branding and sustainability at its core.
I co-founded the brand and led all creative work including branding, packaging, photography, videography, stop motions and editing. My original Grafton Yard logo was redrawn by friend and lettering artist Alec Tear.
I developed a clean, bold and considered identity across all touch points, with particular attention on our Instagram feed as our main marketing channel.
Grafton Yard grew to over 40k Instagram followers in 2 years and was stocked in Liberty London as well as several other London based retailers.
