Curious Brew had a new visual identity and needed the packaging artwork adapted across bottles, cans, tap lenses and multipacks while maintaining consistency and creative design intention.
Working in the Realisation team at JKR, I was responsible for the rollout of the design concept across all flavour variants and size adaptations. I worked with the design and production teams to translate the refreshed identity accurately.
I prepared artwork-ready accurate files for the range, all designed to the technical print specifications. I also created the packs in 3D digital mock-up software Boxshot to visualise the packaging in its 3D form to communicate it clearly to the client. This was especially useful to show how the secondary packaging looked when stacked in a retail environment.
All designs were delivered on time and to specification.
