Arla was launching a new Barista Milk Drink aimed at latte lovers looking to elevate their at-home brewing. It needed a clean, premium looking pack that fell under the Arla masterbrand umbrella.
I designed the full pack from the ground up. This included sourcing and retouching the main serving suggestion image, creating all pack layouts, and drawing custom illustrations to highlight product benefits on the side of pack.
The final design featured a rich dark palette and an appetising picture of some latte art to highlight the milk's frothing ability. I added dynamic hand drawn illustrations on the side of pack to explain how to froth milk like a professional.
Arla Barista launched as a professional looking addition to the range which is now on shelf across UK retailers.
